Coca-Cola’s decision to remake its iconic 1995 “Holidays Are Coming” Christmas advertisement using artificial intelligence has sparked intense discussions about AI’s role in creative industries. The company’s first AI-generated TV campaign, produced in collaboration with three AI studios – Secret Level, Silverside AI, and Wild Card – has received mixed reactions from consumers and industry … Continue reading Coca-Cola’s AI-Generated Christmas Ad Sparks Debate: 10,000 Frames, 5,000 Videos, 60M Views, and ‘Soulless’ Backlash