Coca-Cola’s AI Holiday Ad Sparks Debate: 60M Views, Mixed Reactions

AI is among the wildest trends in current times, with its literally unlimited scope, AI is used for many and varied purposes and is developed by several companies as well.

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Platforms powered by AI like Open AI, Meta and so on have reportedly been on the way to launch their new AI video tools.

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The world famous beverage company, Coca Cola, is not an exception to this trend, with Christmas season just around the corner, the company released AI crafted ads to bring back nostalgia from their 1995 ad.

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Three AI studios have been involved to bring out a spectacle using artificial intelligence while producing the ad and the company is extremely proud of the end product. One such studio is Silver Side.

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However, this ad was not very well received by a number of audiences who have expressed their ideas against the use of AI in creating a Christmas holiday ad.

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Many have commented on the ads being lackluster, creepy and void of the warmth brought by the holidays.

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A report from Truescope however shows that majority of the people are indifferent and/or neutral about the use of AI and some even think that it's an efficient way to convey.

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It simply can't be denied that AI indeed made work for the ads much less laborious, much more cost effective, economical and even less time consuming. In the current competitive market AI is one of the most efficient ways out.

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However, despite the advantages an AI provides, one simply can't deny the presence of human touch, which adds so much meaning to a holiday ad, furthermore, in a world that sees so much unemployment, use of AI can, for obvious reasons, stand as a cause of paranoia.

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