New Meta AI App Eyes 1 Billion Users

Rahul Somvanshi

Meta launched its standalone AI app powered by Llama 4, directly challenging ChatGPT and Google Gemini in the competitive AI assistant market.

Photo Source: ADLEG (CC BY-NC 4.0)

The new app extends Meta's AI reach beyond Facebook, Instagram, WhatsApp, and Messenger, where it has already built a user base of 700 million monthly active users.

Photo Source: Meta. Newsroom

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A standout feature is full-duplex voice technology in select regions that lets Meta AI listen and speak simultaneously, creating more natural conversations.

Photo Source: Meta. Newsroom

Meta AI learns user preferences over time and delivers personalized answers by using information people have already shared across Meta's platforms.

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The app introduces a unique "Discover feed" where users can see how others are using the AI, share their own prompts, and remix ideas from the community.

Photo Source: Meta. Newsroom

Meta AI works across devices as the companion app for Ray-Ban Meta smart glasses, allowing conversations to flow seamlessly between glasses, phones, and computers.

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The company plans to invest up to $65 billion in AI infrastructure this year, with early reports suggesting paid subscription tiers may arrive in coming months.

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Meta CEO Mark Zuckerberg believes 2025 will see "a highly intelligent and personalized AI assistant" reach over 1 billion people, with Meta AI expected to lead that charge.

Photo Source: Anurag R Dubey (CC BY-SA 4.0)

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