Google plans to unveil its new Pixel 10 smartphone series on August 13, 2025, according to multiple reliable sources. This matches exactly the launch date of last year’s Pixel 9 lineup, suggesting Google is sticking with a consistent summer release schedule.
The new phones will likely hit stores a week later, around August 20, based on information from leaker @MysteryLupin and tech site Android Headlines. This launch timeline positions Google’s phones ahead of Apple’s typical September iPhone releases.
A surprising development suggests we might get an early look at these devices. Google has invited members of its Pixel Superfans program to apply for a special event in London on June 27. The invitation mentions “pre-release Pixel devices,” hinting at a possible preview of the Pixel 10 series nearly two months before the official launch.
The Pixel 10 lineup is expected to include four models: the standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. The Pixel Watch 4 will likely debut alongside these phones.
Technical improvements
The biggest change in the Pixel 10 series will be the new Tensor G5 chip, which Google is switching from Samsung to TSMC for manufacturing. Tech experts believe this change will improve both performance and battery life – addressing two common complaints about previous Pixel phones.
The Tensor G5 will feature a tri-cluster CPU layout with one powerful Cortex-X4 core, five Cortex-A725 cores, and two Cortex-A520 cores. The chip will also reportedly use a MediaTek modem instead of Samsung’s Exynos modem while maintaining satellite connectivity support.
Camera upgrades are also coming, with the base Pixel 10 potentially gaining a third camera – a telephoto lens with 5x zoom – previously only available on Pro models. However, some reports suggest the standard model might use lower-quality 48MP wide and 13MP ultrawide sensors (from the Pixel 9a) to keep costs down.
The Pro models are expected to keep similar camera hardware to their predecessors, focusing instead on software improvements powered by the new chip.
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AI features and software
The Pixel 10 series will run Android 16 out of the box, which Google is expected to release this month. The phones will likely showcase Google’s latest AI advancements, with leaked features including:
- Video Generative ML: AI-powered video editing tools
- Speak-to-Tweak: Voice commands for editing photos
- Sketch-to-Image: Converting simple drawings into detailed images
These features align with Google’s recent “Ask more of your phone” marketing tagline and its focus on AI capabilities.
Design and pricing
Design changes appear minimal based on leaked prototypes, with similar aesthetics to the Pixel 9 series but possibly a thicker camera bar and repositioned SIM tray. New color options might include yellow (“Limoncello”), purple (“Iris”), blue, and black (“Obsidian”).
Pricing is expected to remain similar to current models, with the standard Pixel 10 around $799 and the Pixel 10 Pro at $999. Interestingly, the Pixel 10 Pro Fold might be cheaper than its predecessor, potentially starting around $1,600.
The Pixel 10 series faces competition from Apple’s upcoming iPhone 17 lineup and Samsung’s Galaxy devices, with Google seemingly banking on AI capabilities and improved performance to stand out in the crowded smartphone market.
