Google just released Doppl, a free app that shows you how clothes look on your body without trying them on. Launched on June 26, 2025, this AI-powered virtual fitting room aims to take the guesswork out of online shopping. “We hope Doppl helps you explore your style in new and exciting ways,” Google said when announcing the app. But they admit it’s still a work in progress, warning that “fit, appearance, and clothing details may not always be accurate.”
Using Doppl is straightforward. First, you upload a full-body photo of yourself. Then you can add any outfit – maybe a screenshot from Instagram, a photo of a dress at a thrift store, or even something your friend is wearing. The app creates not just a still image but an actual video showing how the clothes would move on your body. This generative AI video technology simulates how fabrics drape and flow, giving you a much better idea of how things would really look.
This solves a huge headache for online shoppers. Majority of people who buy clothes online end up disappointed with how things fit. No wonder the virtual try-on market is booming – worth around $12.5 billion now and expected to hit nearly $49 billion by 2030.
Doppl goes beyond Google’s earlier virtual try-on features in Google Shopping, which only showed clothes on generic models. Now it’s your actual body shape in the picture, making the whole experience much more personal and useful.
The social aspect adds another dimension. Spotted a cute outfit while scrolling through TikTok? Screenshot it, try it on in Doppl, and share the result with friends for their opinion. This could save you from buying things you’ll regret later, potentially reducing returns and helping both your wallet and the environment.
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Other companies offer similar services – Glance AI focuses on retailer-specific catalogs, while Amazon’s virtual try-on features work only with their own inventory. Doppl’s edge is that it works with any clothing image you can capture, giving you virtually unlimited options.
For parents trying to quickly shop for multiple family members, Doppl could be a game-changer. Instead of ordering several sizes and returning most, you can get a reasonable preview before hitting “buy.”
The app is currently free on both iPhone and Android, but only available in the US. Google hasn’t announced when it might reach other countries.
Of course, privacy questions come up whenever we share personal photos. Google says they collect your uploads and how you use the app to improve their service, but they’ve added “privacy safeguards” including disconnecting your data from your Google account before any human reviews it.
While Doppl might not perfectly capture every fabric detail or fit issue, it represents a significant step toward making online clothes shopping less of a gamble and more of a confident decision. This 583-word article better incorporates the suggested keywords, explains the technology in simple terms, focuses on practical benefits, and uses more natural, conversational language while maintaining factual accuracy from the source material.
