Snap–Perplexity $400M AI Deal To Bring Verified Answers Into Snapchat Chats For 943M Users As Rollout Begins Early 2026

Rahul Somvanshi

Updated on:

AIBusinessNewsTechnology
Snap Inc. and Perplexity announce a $400M partnership to enhance customer experience in Snapchat chats for 943M users.

Snap–Perplexity: AI answer engine coming into Snapchat (cash + equity deal)

Press release dated 11/05/2025; rollout planned for early 2026. Facts below are drawn from the company release and Q3 2025 figures.

Snap Inc. announced a partnership with Perplexity to embed an AI-powered answer engine in Snapchat’s Chat interface. Perplexity will pay $400 million over one year in cash and equity, and Snap expects revenue recognition in 2026 (official press release). The integration is planned for early 2026 and will let users ask questions and receive answers with verifiable sources inside the app. For context on our recent tech coverage, see PlayStation cloud streaming updates and Android malware trends.

Key statements Tap to expand/collapse

“Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO, Perplexity.

“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Evan Spiegel, CEO, Snap Inc.

Snap noted the integration will let Snapchatters “ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat.”

$400MPerplexity payment (cash + equity)
Early 2026Planned in‑app launch window
943MMonthly active users (Q3 2025)
477MDaily active users (Q3 2025)
$1.51BQ3 2025 revenue
$104MQ3 2025 net loss
17M+Snapchat+ subscribers
150M+/wkPerplexity questions answered
Nov 5, 2025
Partnership announced; Perplexity to pay Snap $400M over one year (press release).
Q3 2025
Snap reported $1.51B revenue; net loss reduced to $104M; Snapchat+ surpassed 17M subscribers (financial results).
Early 2026
Planned appearance of Perplexity within Snapchat’s Chat interface (global rollout phase).
Snap Q3 2025 snapshot

Units: Revenue in billions USD; Net loss in millions USD; Snapchat+ in millions subscribers. Source: Snap investor materials.

What changes inside Snapchat?
Perplexity’s answer engine appears in the Chat interface. Users can ask questions and receive answers with verifiable sources without leaving the app. My AI remains available as a separate chatbot.
When is revenue recognized?
Revenue from the agreement is expected to begin contributing in 2026, aligned with the rollout.
Where to read the official announcement?
See the Snap investor press release. Background on quarterly figures is on the Q3 2025 financials page. For adjacent tech and platform coverage on our site, visit Intel Panther Lake and AI chip capacity planning.
Summary
The partnership terms, rollout window, user counts, quarterly revenue and loss, and subscription figures have been listed. Statements quoted were taken from the announcement, and the timing and amounts were restated for clarity.

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