TCS Opens 7th Physical AI Center in Michigan as Google Cloud Race to 13 Global Hubs Heats Up

Sunita Somvanshi

Updated on:

Industrial robotic arm operating on a manufacturing factory floor representing Physical AI automation and TCS Gemini Experience Center capabilities
TCS Launches 7th Gemini Experience Centre in Troy, Michigan | Physical AI for Manufacturing
AI & Manufacturing

TCS Launches 7th Gemini Experience Centre in Troy, Michigan — Physical AI Built for the Factory Floor

In partnership with Google Cloud, Tata Consultancy Services opens a Purpose-built Physical AI facility in Michigan’s manufacturing hub — with 13 GECs planned worldwide by end of 2026.

Industrial robotic arms on a manufacturing line — representing Physical AI capabilities at the TCS Gemini Experience Centre in Troy, Michigan

AI-powered robotics at the core of the TCS Physical AI GEC in Troy, Michigan. | Representative image

Tata Consultancy Services (TCS) on March 9, 2026 launched its seventh Gemini Experience Centre (GEC) globally at its Innovation Hub in Troy, Michigan — the second such facility in the United States, after New York. Established in partnership with Google Cloud, the centre focuses on Physical AI solutions for the manufacturing sector, allowing factory operators to explore, test, and scale AI-driven systems designed to improve safety, product quality, and operational efficiency. As large-scale AI infrastructure decisions continue to shift across the industry, TCS is directing its build-out toward the factory floor.

Troy sits in Michigan’s manufacturing hub, making it a strategically chosen location for a facility focused on industrial Physical AI. The centre hosts curated demonstrations and scenario-based workshops across six Physical AI applications, designed so manufacturers can explore and test each before deploying at scale. The facility integrates Google’s Gemini models with TCS’s manufacturing expertise and the TCS Physical AI Blueprint — an end-to-end framework combining AI-powered quadruped and humanoid robotics with advanced sensing technologies, edge intelligence, and secure cloud orchestration. As the processing power available at the edge continues to expand, this type of on-device industrial AI is becoming more viable at scale.

Interactive Dashboard · March 9, 2026
TCS Plants Its Flag in Michigan: A Physical AI Lab Built for the Factory Floor

Explore the global GEC network, 6 Physical AI use cases, and TCS’s expansion plan to 13 centres by end of 2026 — all below. As cloud AI infrastructure strategy evolves across the industry, TCS is deploying Physical AI directly onto the factory floor.

7th GEC Globally
(2nd in the US)
13 GEC Target by
End of 2026
+6 New Centres
Planned in 2026
6 Physical AI
Use Cases
Global Footprint
The GEC World Map — Click Any Pin
TCS operates 7 Gemini Experience Centres globally, all part of the TCS Pace innovation network. Click any pin for details.
Existing GEC (6)
Newly Launched — Troy, Michigan ✦
Expansion Roadmap
Road to 13: Where Does TCS Stand?
GEC Network: 7 of 13 operational 54%
B
NY
CH
RY
SG
SP
MI ✦
?
?
?
?
?
?
Six additional centres are expected to open before December 2026. Specific locations and confirmed dates were not included in the March 9, 2026 TCS announcement.
What the Troy Centre Actually Does
6 Physical AI Use Cases on the Factory Floor

The Troy centre hosts curated demonstrations and scenario-based workshops across six core Physical AI applications. Manufacturers can explore and test each before deploying at scale.

👆 Tap any card to expand details

Under the Hood
TCS Physical AI Blueprint — 4 Framework Components

The Troy centre is built around the TCS Physical AI Blueprint — an end-to-end framework for industrial environments, combining four integrated technology layers with Google’s Gemini models across the stack.

🦾
AI-Powered Robotics
Quadruped and humanoid robots with onboard depth cameras, LiDAR, environmental sensors, and GPU-based edge processing
📡
Advanced Sensing
Depth cameras, LiDAR, and environmental sensors providing real-time situational awareness across industrial environments
Edge Intelligence
On-device computation enabling real-time decisions and operational insights at the point of action
☁️
Secure Cloud Orchestration
Google Cloud integration for centralised AI model deployment, data management, and autonomous decision support
👤
Human-in-the-Loop Design Philosophy: Physical AI systems at the Troy centre are designed to work alongside workers — not in isolated silos. TCS built the framework so autonomous robots and monitoring tools complement human oversight, with a stated focus on workplace safety and operational resilience. As edge-level AI processing capacity grows across hardware, this human-AI co-working model is central to TCS’s industrial approach.
In Their Own Words
What TCS and Google Cloud Said

“Physical AI is where intelligence moves to the edge — into the real world of operations. With the launch of our Physical AI Gemini Experience Centre for Manufacturing, we are enabling manufacturers to extend visibility and decision-making into environments that are difficult, risky, or inefficient for humans to access. Designed with a human-in-the-loop approach, Physical AI operates alongside the workforce, strengthening safety and resilience. The real impact is creating future-ready industrial environments that are safer, more adaptive, and continuously aware — at scale.”

— Anupam Singhal, President – Manufacturing, Tata Consultancy Services

“Our partnership with TCS focuses on accelerating the deployment of agentic AI where it delivers the most significant value to industrial operations. Through the new Physical AI Gemini Experience Centre, we are equipping global manufacturers with the intelligence to build more autonomous, resilient, and data-driven enterprises, allowing them to fully optimize their business models with Google Cloud’s leading technology.”

— Saurabh Tiwary, VP & General Manager, Cloud AI, Google Cloud
Watch ET NOW’s live coverage of the TCS Gemini Experience Centre launch:
Watch on X / ET NOW →

What Was Announced on March 9, 2026

TCS’s seventh Gemini Experience Centre — and its second in the US — was launched at the TCS Innovation Hub in Troy, Michigan, in partnership with Google Cloud. The facility was described as focused on Physical AI for manufacturing, incorporating the TCS Physical AI Blueprint with quadruped and humanoid robotics, advanced sensing, edge intelligence, and secure cloud orchestration. Six use cases were named: autonomous patrolling and surveillance, environmental anomaly detection, PPE compliance monitoring, intelligent quality inspection, progress mapping, and predictive equipment health monitoring.

“Physical AI is where intelligence moves to the edge — into the real world of operations.”

— Anupam Singhal, President – Manufacturing, TCS

TCS confirmed a target of 13 global GECs by end of 2026, with six additional centres expected later in the year — though specific locations and timelines for those sites were not confirmed in the announcement. The expanded TCS–Google Cloud partnership on Gemini Enterprise was also noted, enabling TCS teams to develop custom agents and integrate pre-built Google Cloud and third-party agents for client deployments. For context on how AI infrastructure strategies are shifting more broadly, major data centre pivots by Oracle and OpenAI have been covered separately and continue to evolve alongside TCS’s GEC rollout.

Leave a comment