OpenAI introduced its most affordable subscription plan, ChatGPT Go, in India on Tuesday for ₹399 per month (about $4.60), targeting the company’s second-largest market with a price point significantly lower than its other paid options.
The new plan offers substantially increased limits compared to the free version. Users get ten times more messages with GPT-5, ten times more image generation capacity, and ten times more file uploads. The plan also features doubled memory capacity for more personalized conversations.
“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” said Nick Turley, head of ChatGPT, in a social media post announcing the launch.
India has proven to be a crucial market for OpenAI. Recent data shows the country led in ChatGPT app downloads with over 29 million in the past 90 days. However, these downloads generated only about $3.6 million in revenue during that period, highlighting the opportunity for a lower-priced tier to convert more free users to paying customers.
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Sam Altman, OpenAI’s CEO, recently described India as the company’s second-biggest market, with potential to become its largest. Earlier this year, Altman met with India’s IT Minister Ashwini Vaishnaw to discuss creating a low-cost AI ecosystem in the country.
The ChatGPT Go plan includes key features like extended access to GPT-5, advanced data analysis tools, projects functionality, and custom GPTs. However, it notably excludes access to legacy models like GPT-4o, the Sora video generation tool, and connectors to third-party services, which remain available only to higher-tier subscribers.
The pricing structure now spans three tiers in India: ChatGPT Go at ₹399, ChatGPT Plus at ₹1,999, and ChatGPT Pro at ₹19,900 monthly. All plans now support payment through UPI (Unified Payments Interface), India’s popular digital payment system, though OpenAI noted a temporary issue with UPI payments that it expects to resolve within 24 hours.
This move comes amid increasing competition in India’s AI market. Last month, Perplexity partnered with telecom provider Airtel to offer free Perplexity Pro subscriptions, while Google announced free one-year AI Pro plan subscriptions for Indian students.
The Go plan is currently geo-restricted to India, with OpenAI stating it will use feedback from this launch before expanding to other regions. The company is gradually rolling out access to all users in India, with instructions to check the profile section to see if the upgrade option is available.
