DJI, the company known worldwide for its drones, has now entered the 360-degree camera market with its first offering – the Osmo 360. This new camera brings serious competition to current market leaders like Insta360 and GoPro with impressive specs and innovative technology.
The Osmo 360 can record 8K video at 50 frames per second, beating the Insta360 X5’s 8K at 30fps capability. For everyday users, this means smoother video when capturing fast-moving subjects like sports or when you want to create slow-motion effects in your videos.
What makes this camera truly different is its custom square HDR image sensors. While most cameras use rectangular sensors, DJI’s square design increases sensor usage by 25%. This clever engineering allows for better image quality while keeping the camera small and using less power. At just 183 grams, it’s lighter than both the Insta360 X5 and Kandao QooCam 3 Ultra, making it easier to carry around all day.
“With the Osmo 360, DJI is challenging the status quo of the 360 camera market,” said Christina Zhang, Senior Director of Corporate Strategy at DJI. “We are revolutionizing panoramic innovation by leveraging DJI’s long history of innovation in creative camera technology.”
For photography enthusiasts, the Osmo 360 captures 120-megapixel 360-degree photos, which is nearly double the Insta360 X5’s 72 megapixels. This means you can zoom in further on details without losing image quality. It also supports 10-bit D-Log M color, while the X5 has 8-bit color. In simple terms, this gives you more flexibility when editing your photos and videos later.
Battery life is impressive too. The Osmo 360 can record continuously for 100 minutes at 8K/30fps without overheating, despite having a smaller 1,950mAh battery compared to the X5’s 2,400mAh. If you need more recording time, an optional extension rod can add another 180 minutes.
The camera comes with 105GB of built-in storage but doesn’t appear to have a slot for removable storage. Given how much space high-resolution 360 videos take up, this storage will fill quickly during long shooting sessions.
For people who already own DJI products, the Osmo 360 works with DJI’s RockSteady 3.0 stabilization and HorizonSteady technology, which helps create smooth videos even when moving. You can also connect two DJI microphones directly to the camera without needing a receiver, which is great for recording better sound quality with your videos.
The Osmo 360 can also record at different speeds: 60fps at 6K resolution or 100fps at 4K. When using just one lens (like a regular action camera), it can record 4K video at 120fps, though this is slightly behind the X5’s capabilities in 360-degree mode.
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The market for 360-degree cameras is growing quickly. According to Precedence Research, it’s expected to reach $2.34 billion this year, with increasing demand in entertainment, tourism, and real estate.
One major issue for US consumers is that the camera isn’t currently available “through official DJI channels” in the US, and there’s no timeline for when or if it will be. A DJI spokesperson explained they “have had to adjust our market strategy as local conditions and the industry environment have evolved.”
If the Osmo 360 does eventually launch in the US, it’s expected to cost $550 for the basic package (with a rubber lens protector) or $700 for the Adventure Combo (which adds a selfie stick, adapter mount, and other accessories). This puts it in the same price range as its main competitors.
Early reviews praise the Osmo 360’s video quality, large sensor, built-in storage, and how well it works with other DJI products. However, some reviewers note that while it’s a strong competitor, it doesn’t completely outperform the Insta360 X5 in all areas.
The introduction of the Osmo 360 has already affected the market, with Insta360 cutting the price of its X5 camera in response. Meanwhile, Insta360 is entering DJI’s territory with its own Antigravity drone, showing that competition between these companies is heating up.
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