Elon Musk’s xAI Acquires Social Media Platform X in $33 Billion All-Stock Deal

Sunita Somvanshi

Representative Image: Elon Musk. Photo Source: Gage Skidmore (CC BY-SA 2.0)

Elon Musk has announced his AI company xAI has acquired the social media platform X (formerly Twitter) in an all-stock transaction that values X at $33 billion. The deal price was stated as $45 billion less $12 billion in debt, according to Musk’s post on Friday.

xAI and X’s futures are intertwined,” Musk wrote. “Today, we officially take the step to combine the data, models, compute, distribution and talent. This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”

Valuation Discrepancy Noted

Reports on the deal’s valuation showed some inconsistency. While CNBC and CNN reported the $33 billion figure (after accounting for debt), Reuters initially mentioned a $45 billion price tag before clarifying it included the $12 billion debt load.

This $33 billion valuation represents a substantial recovery for X, which had previously been valued by Fidelity at nearly 80% less than Musk’s original purchase price in late 2022. By December, X had recovered to about 30% of what Musk paid, according to Fidelity estimates.

Strategic Integration

The merger formalizes the existing relationship between the two companies, with xAI’s Grok chatbot already integrated into the X platform. Industry analysts note this combination could help xAI push its AI models to a broader audience while providing valuable data for training.

Saudi Arabian investor Prince Alwaleed bin Talal, who states his companies are the second-largest investors in both X and xAI, expressed support for the deal: “After this deal, the value of our investments is expected to reach between $4-$5 billion… and the meter is running,” he posted on X.


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Market Context

The deal comes amid growing competition in the AI sector. xAI, launched less than two years ago, was recently valued at approximately $80 billion according to the merger announcement. The startup competes directly with OpenAI, which Musk co-founded in 2015 before departing. Earlier this year, Musk led an unsuccessful bid to purchase OpenAI.

xAI has been expanding its data center capacity in Memphis, Tennessee, building what it calls “Colossus,” touted as the world’s largest supercomputer cluster. However, environmental advocates have raised concerns about the development’s speed, citing lack of community input and oversight of the natural gas-powered facility.

Advertiser Returns

X has recently seen major advertisers return to the platform after many departed following Musk’s initial takeover. Amazon and Apple are reportedly reinvesting in X campaigns, providing crucial revenue support. This advertiser return helped bondholders sell billions in X debt holdings at 97 cents on the dollar earlier this month, though with high interest rates.

Musk’s Government Role

Analysts note Musk’s recent appointment to head the Department of Government Efficiency (DOGE) in the Trump administration has likely influenced investor confidence in X. After contributing nearly $300 million to Trump and Republican candidates in the 2024 campaign, Musk now oversees efforts to reduce government jobs, spending, and regulations.

Linda Yaccarino, CEO of X, responded to the announcement with: “The future could not be brighter.”

https://twitter.com/lindayaX/status/1905737074298572880

The transaction mirrors Musk’s previous corporate consolidation when Tesla acquired SolarCity for $2.6 billion in 2016, though that deal later faced shareholder lawsuits.

In a separate development, a U.S. judge on Friday rejected Musk’s bid to dismiss a lawsuit claiming he defrauded former Twitter shareholders by delaying disclosure of his initial investment in the company.

Frequently Asked Questions

According to Musk’s announcement, X is valued at $33 billion in this deal. The total price was stated as $45 billion less $12 billion in debt. This represents a significant recovery from previous valuations, as Fidelity had previously estimated X’s worth at nearly 80% less than Musk’s original purchase price.
While specific changes haven’t been announced, Musk stated the combination will “unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.” Users can expect deeper integration of AI features, including expanded functionality of xAI’s Grok chatbot, which is already available on the platform. The merger formalizes the existing relationship between the two companies.
xAI is Elon Musk’s artificial intelligence company launched less than two years ago. It competes with OpenAI and other AI firms. The company has already integrated its Grok chatbot into the X platform. With this acquisition, the AI company will have full access to X’s data and user base, which could help train and improve its AI models while providing X with enhanced AI capabilities.
Musk originally purchased Twitter for approximately $44 billion in late 2022, subsequently renaming it to X. The current valuation of $33 billion (after accounting for debt) shows the company’s value has decreased since then. However, it represents a recovery from its lowest point when Fidelity estimated X was worth nearly 80% less than the original purchase price. The deal structure is different as this is an all-stock transaction between two Musk-controlled companies.
The companies have several mutual investors, including venture firms Andreessen Horowitz and Sequoia Capital, as well as Fidelity Management, Vy Capital, and Saudi Arabia’s Kingdom Holding Co. Prince Alwaleed bin Talal stated his companies are the second-largest investors in both X and xAI, and expects their investments to reach between $4-$5 billion following the deal.
Musk’s position heading the Department of Government Efficiency (DOGE) in the Trump administration has raised questions about potential conflicts of interest. Analysts suggest his government role might have influenced investor confidence in X. After contributing nearly $300 million to Trump and Republican candidates in the 2024 campaign, Musk now oversees efforts to reduce government jobs, spending, and regulations, which could potentially benefit his various businesses.

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